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Kobie Marketing Appoints Disney Veteran as New Chief Information Officer

Larry Roos joins the loyalty experience marketing firm to support ongoing growth

St. Petersburg, Fla. (January 16, 2018) — Kobie Marketing, a global leader in customer reward programs and loyalty marketing solutions, announced today that its board of directors appointed Larry Roos as the company’s new chief information officer.
In this role, Larry will lead Kobie’s overall information technology (IT) strategy. He will be responsible for ensuring that Kobie is delivering the best services to its clients through data-driven technology.
“We’re in the age of the customer, and having a CIO who understands what this means from a technology perspective is imperative,” said Ingrid Lindberg, president of Kobie Marketing. “I’m excited to find a seasoned consumer technology expert to lead our IT team. Larry’s track record with consumer-focused companies reinforces the pivotal role of our brilliant team in supporting our customer-centric growth strategy.”
Larry brings more than 30 years of IT leadership and strategy experience to Kobie, including serving as CIO at FreshDirect, America Media Inc, and Burger King’s supply chain company.  He has also led IT departments at some of the world’s largest consumer companies such as Outback, Avon and Walt Disney Parks & Resorts. At Disney, Roos led a 200-person department and oversaw a budget up to $70 million for nine years.
“I joined Kobie Marketing because of their incredible track record in the customer experience and loyalty space. I’m passionate about the customer experience and look forward to helping to ensure that Kobie’s global IT strategy is well positioned for future growth.”
2018 is poised to be another year of tremendous growth for Kobie starting with Larry’s appointment. The company has grown 161 percent in revenue over the past three years, and has been recognized on the Inc. 5000 list of fastest growing companies for the past seven years. Last year, the company increased its team members almost 25 percent in St. Petersburg alone.
To learn more about Kobie Marketing and to view career opportunities, visit
About Kobie Marketing
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For more than 27 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in- class loyalty marketing technology platform. To learn more, visit

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