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making loyalty work
Loyalty Marketing Gets an Octane Boost from an Unlikely Friend: ExxonMobil
June 4, 2012 in Customer Experience & Engagement by Michael Hemsey
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Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas stations going the way of convenience store in the [...]
Back to the Automat or Forward to the Food Replicator?
May 8, 2012 in Loyalty Strategy by Marc Glazer
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There’s nothing like opening a blog post with a title that combines Automats – the cool-to-kitschy precursor to fast food restaurants – with a nod to culinary science fiction and Star Trek. The title comes as a response to a recent MediaPost article that gives e cautionary kudos to T.G.I. Friday’s launch of an iPhone [...]
