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Groupon
Groupon Loyalty
May 21, 2012 in Customer Experience & Engagement by Bram Hechtkopf
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It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say, complex daily-deals sector, and [...]
Are You Experienced?
October 21, 2011 in Customer Experience & Engagement by Bram Hechtkopf
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If you’re in the consulting business, then you are use to buzzwords proliferating before their meaning is fully understood or practical means exist to put them into practice. As loyalty and rewards programs became more widespread in corporate America over the past decade, many became burdened by “sameness” and consumers voted their acknowledgment of parity [...]
A Day in the Life of Groupon
September 30, 2011 in Loyalty Marketing by Jenn Lingerfelt
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We’ve heard so much about Groupon. Actually we’ve heard a lot about “daily deals” but Groupon has become synonymous with the category, while Living Social maintains its position as a strong #2. As you’ve probably read, merchants are split in their opinions about the scheme. We’ve read plenty of good commentary and analysis on how [...]
Coalition Loyalty in the U.S. – Shop Locally, Earn Globally
August 12, 2011 in Loyalty Marketing by Jenn Lingerfelt
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Coalition loyalty has been a hard sell in the U.S. To date, there have been two attempts to establish a nationwide multi-partner loyalty program, and neither has taken flight. Now it seems that the path to coalition loyalty in this country might be paved through local neighborhoods and with local merchants. There is white-hot focus [...]
