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Category Archives: Loyalty Marketing
Digital Love and the birth of Omni-Digital: Why Loyalty Programs May Never be the Same
May 17, 2013 in Loyalty Marketing by Jenn Lingerfelt
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One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data, many loyalty program members are active in name only. In other instances, [...]
Facebook Fans: Do They Like You and Leave You?
January 10, 2013 in Customer Experience & Engagement by Jillian Setzer
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Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions. Still, as marketers, what kind of insight does this really reveal from an engagement standpoint? Do your fans like you? Or do they love you? [...]
[INFOGRAPHIC] OMNICHANNEL LOYALTY: THE NEW CUSTOMER CONNECTION
January 9, 2013 in Customer Experience & Engagement by Jenn Lingerfelt
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Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience. With omnichannel loyalty, traditional loyalty attrition is reduced, as brand advocates play an enhanced role across the customer lifecycle. This helpful infographic from Kobie Marketing helps break down the process. Presented By Kobie Marketing: [...]
Omnichannel Loyalty Becomes Omnipresent in the New Year: Four Loyalty Program Predictions in 2013
January 2, 2013 in B2B by Jenn Lingerfelt
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An economy on the cautious upswing, brand allegiance up for grabs, and mobile technology being the linchpin of it all meant that in 2012 loyalty programs achieved newfound relevance in attracting and retaining customers. Consumers opened their wallets this year and sought experience-driven brand engagement. But they did so in caring and cautious ways. It [...]
Will ‘13 Be a “Lucky” Year for Channel Convergence? You Better Believe it if Brand Loyalty is Your New Year’s Top Priority
December 31, 2012 in Loyalty Marketing by Michael Hemsey
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In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but with no less significance. On January 27, 2013 it will be seven years since Western Union sent its last telegram. While Western Union put [...]
The Power of Mobile Shopping Tools to Drive Greater Loyalty and ROI
December 18, 2012 in Customer Experience & Engagement by Jenn Lingerfelt
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Mobile Marketing Daily and Mobile Commerce Daily, two publications dedicated to the insights and inside-industry commentary of all things mobile recently featured two great articles by Kobie’s President, Michael Hemsey. Both explore how ever-evolving technology for smartphones and tablets, which are being adopted at rates faster than those of every previous technology, is changing how [...]
Message to Retailers: Don’t Cannibalize Your Loyalty Program With Most of the Holiday Season Left
December 5, 2012 in Loyalty Marketing by Michael Hemsey
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News flash: despite the craziness and crowds of the just concluded Black Friday and Cyber Monday hoopla, there’s still nearly three weeks until Christmas – plenty of time for consumers to shop ‘till they drop and just as much time for retailers to secure long term, loyalty-driven relationships. But loyalty, like retail sales, could fast [...]
The Loyalty Call Mobile Providers Should Answer
November 20, 2012 in Loyalty Marketing by Bram Hechtkopf
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In 1876, the telephone age was born with a few iconic words uttered by Alexander Graham Bell. Today, more than 900 billion mobile phone calls are made each day in the US alone. That’s a huge number that would have humbled old Alex at a time when the US population stood at about 46 million, [...]
Soaring Beyond Frequent Flier Programs: How a New Type of Airline Loyalty Should Take Flight
November 8, 2012 in Loyalty Marketing by Bram Hechtkopf
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Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel good and also for the fact they get the proverbial job done – most of the time. And no truer is this dynamic the case when [...]
Finding Money Under The Table and Everywhere Else: What to do About Unredeemed Rewards
September 4, 2012 in Loyalty Marketing by Bram Hechtkopf
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Numbers. Big or small their context is always relative. Here is big number that’s captured my attention lately for a variety of reasons: Sixteen billion. If you live in California, it’s unlikely that $16 billion is your lucky number as it’s the size of the state’s current deficit. But if you live in Afghanistan, $16 [...]
