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Author Archive: Kobie Marketing

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Is McDonald’s Headed for a (Loyalty) Makeover?

When KFC’s Chinese market sales dropped 14% in the first quarter of 2013 due to the growing bird flu scare, few were surprised. But when the world’s largest fast food chain, McDonald’s, reported a 1% global same-store sales decrease and a 1.2% US sales drop, a ‘McFlurry’ of articles cropped up probing how the company [...]