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How The Magic Kingdom’s New Magic is Rooted in Loyalty Technology
January 15, 2013 in Customer Experience & Engagement by Joe Easley
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Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued that the company’s success (and that of others like Amazon) was rooted in hyper-transparency and social networking connectivity on multiple devices, capitalizing on early digital [...]
Lessons in Loyalty Currency, What to Expect from Loyalty Americas
September 12, 2012 in Travel & Hospitality by Joe Easley
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Cash. Credit. Debit. Loyalty card. Check… reminds me of the famous Dorothy quote, “Lions and tigers and bears! Oh my!” At a young age, children start to learn the basics of commerce and somewhere around a child’s first viewing of The Wizard of Oz, he/she begins to learn the basics of “acquiring.”(In the case of [...]
Big Data Yielding Big Results Through Small Details: And What That Means For Customer Loyalty
August 18, 2012 in Lifestyle by Joe Easley
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When writing a blog post about Big Data and its customer loyalty potential, it helps to frame the conversation with some big numbers first. For starters, Big Data isn’t just Big. It’s really B-I-G! According to IBM, some 2.5 quintillion bytes (a ridiculously long number with 18 zeros in tow) of data are generated every [...]
