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Author Archive: Jenn Lingerfelt
Jennifer is a professional Marketing Manager with 10+ years' experience in: product development, research analysis, advertising, promotions, social networking strategy, competitive positioning, trend analysis, B2B marketing, and consumer targeting. She is known for achieving double-digit profit gains representing over $15M in total revenue, winning multiple awards through: marketing campaigns, advertising sales, new product launches, new client acquisition, and implementation of new business models.
Digital Love and the birth of Omni-Digital: Why Loyalty Programs May Never be the Same
May 17, 2013 in Loyalty Marketing by Jenn Lingerfelt
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One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data, many loyalty program members are active in name only. In other instances, [...]
Propelling Your Loyalty Program to Rock-Star Status: Lessons from Lady Gaga
May 15, 2013 in Entertainment by Jenn Lingerfelt
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We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this month offers some striking insights that could (and should) be readily adapted to other businesses. For all of Lady Gaga’s musical talents, one skill is routinely [...]
Part Three: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 13, 2013 in Financial Services by Jenn Lingerfelt
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The slogan used to be “there’s an app for that.” But for the banking and financial services industry, it’s not so much an overused expression as it is a statement that raises a fundamental question. Is there a mobile banking app out there that can genuinely engage customers, increase conversions, reduce costs and simply be [...]
Part Two: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 10, 2013 in Financial Services by Jenn Lingerfelt
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Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that endeavor? Kobie’s president, Michael Hemsey, believes banks can and should do [...]
GRMA Executive Leadership Forum Takeaway Blog Recaps
May 9, 2013 in Retail by Jenn Lingerfelt
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The Kobie Marketing team attended the GRMA Executive Leadership Forum last week and heard some great presentations and sessions. Check out our quick “Cliffs Notes” summary of each speaker. Enjoy~ The Edge to Success: Intrapreneurship – Linda Rottenberg, CEO and Co-Founder, Endeavor There’s nothing like being an entrepreneur – unless of course, you’re an intrapreneur! The [...]
Part One: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 6, 2013 in Financial Services by Jenn Lingerfelt
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Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said they’d used some form of mobile banking services during the previous 12 months. [...]
Applying the Five E’s and Evaluating Your Loyalty Program’s Health: A Video Interview with Bram Hechtkopf
April 26, 2013 in Travel & Hospitality by Jenn Lingerfelt
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Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s promise. Too often, though, customer rewards programs are launched without [...]
Recap of the Kobie Panel at Loyalty Expo: Creating the Ultimate Customer Experience through the Convergence of Loyalty and CRM
April 5, 2013 in Restaurant & Dining by Jenn Lingerfelt
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Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their channels of choice. More than that, consumers, whether they are moviegoers, shoppers, hotel guests or [...]
The Evolution of Hotel Loyalty Programs: What Guests Expect in 2013
April 3, 2013 in Travel & Hospitality by Jenn Lingerfelt
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Your favorite hotel might look the same on the outside, but chances are the technology behind those walls, used to improve and augment the customer experience, is radically changing. Just a few short years ago, wedding mobile to guests’ hotel stays meant mobile booking. And, if particularly innovative, the hotel would provide remote check-in and [...]
Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal
March 12, 2013 in Loyalty Strategy by Jenn Lingerfelt
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Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and profound. It’s something more genuine that inspires from the consumer lifelong dedication. [...]
