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Author Archive: Don Hughes
Don serves as Chief Information Officer and leads the development, product innovation and IT operations efforts of Kobie Marketing. Drawing from a wealth of technical and creative problem-solving skills acquired during the past 15 years, Don works closely with Kobie's clients to deliver new customer loyalty management solutions that provide differentiating value.
Big Data: A Look Back on 2012 and a Peek Into 2013
December 21, 2012 in B2B by Don Hughes
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In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data, personalization, mobile, and channel convergence – this and our remaining posts for 2012 will dig a little deeper into each of these areas. Considering Big [...]
Can Augmented Reality Augment Loyalty?
December 10, 2012 in Customer Experience & Engagement by Don Hughes
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In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime. Or, in the words of Thomas Husson, a Principal Analyst at [...]
Pitfalls And Promises: How To Prevent Your Hospitality Loyalty Program From Short Circuiting
October 18, 2012 in Loyalty Strategy by Don Hughes
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When a person makes a mistake, we’re inclined to think of some clichéd rationalizations: “you’re only human,” “nobody’s perfect,” “practice makes perfect,” “Rome wasn’t built in a day,” or, one of my favorites, “in order to make an omelet you have to break a few eggs.” But what happens if a mistake isn’t made by [...]
Enthusiasm Abound at the 2012 Card Forum Expo
May 21, 2012 in Financial Services by Don Hughes
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With a name like “Card Forum And Expo,” excitement and enthusiasm might not be the first, second, or third thoughts that pop in your head. And it’s certainly not the response I expected when delivering my 7:30 a.m. talk at day-two of the event on technological advances and the growing multichannel loyalty needs in the [...]
Mobile Apps Lead the Way Over Location Based Services
November 21, 2011 in Customer Experience & Engagement by Don Hughes
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With all the excitement about making loyalty “social”, it’s easy to blend concepts like Mobile Applications and Location Based Services (LBS) together. For the record, the two are closely linked and both depend on a GPS enabled Smartphone to do their job. One key contrast to note is that mobile apps can provide multiple functionalities [...]
