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Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience. With omnichannel loyalty, traditional loyalty attrition is reduced, as brand advocates play an enhanced role across the customer lifecycle. This helpful infographic from Kobie Marketing helps break down the process.

Omnichannel Loyalty InfographicOmnichannel Loyalty Infographic

Presented By Kobie Marketing: Experience Loyalty


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Author: Jenn Lingerfelt

Jennifer is a professional Marketing Manager with 10+ years' experience in: product development, research analysis, advertising, promotions, social networking strategy, competitive positioning, trend analysis, B2B marketing, and consumer targeting. She is known for achieving double-digit profit gains representing over $15M in total revenue, winning multiple awards through: marketing campaigns, advertising sales, new product launches, new client acquisition, and implementation of new business models.

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