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Exclusive Webinar: Omnichannel Loyalty = Maximizing Your Customers Experience
July 25, 2012 in Customer Experience & Engagement by Jenn Lingerfelt
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Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric approach to elevating and instituting your loyalty strategy as an enterprise level initiative and maximizing cross-channel marketing to actualize customer intelligence and improve loyalty-related outcomes.
With Omnichannel Loyalty, you can reach your loyal customers across all platforms, mediums, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over.
Boost the overall impact of your marketing dollars and strategies, learn more about how OCL will help.
Hosted by Michael Hemsey, President and Carlos Dunlap, Director of Strategy at Kobie Marketing and featuring Emily Murphy, Customer Intelligence Analyst at Forrester Research, this webinar will provide key takeaways and best practices including:
- Discovering trends impacting loyalty programs and best practices in overcoming challenges from the SoMoLo (social, mobile, local) revolution
- Building the business case for and understanding the economic implications of implementing a successful omnichannel marketing approach focused on driving loyalty-related outcomes
- Examples of how to design an OCL program that maximizes your data and customer intelligence, while you build a sustainable ecosystem inclusive of real-time response and measurement
- Creating a truly differentiated program from that of your competition in the eyes of your customer.
REGISTER NOW to attend this exclusive event featuring Forrester Research.
Author: Jenn Lingerfelt
Jennifer is a professional Marketing Manager with 10+ years' experience in: product development, research analysis, advertising, promotions, social networking strategy, competitive positioning, trend analysis, B2B marketing, and consumer targeting. She is known for achieving double-digit profit gains representing over $15M in total revenue, winning multiple awards through: marketing campaigns, advertising sales, new product launches, new client acquisition, and implementation of new business models.
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