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2014 Retail Loyalty Trends: Infographic

For retail loyalty programs, 2014 is the year of the “seamless” transition between brick and mortar, online and mobile shopping. With advances in mobile and online technology making it possible for consumers to have a complete virtual shopping experience – one that includes fast and free shipping, returns and exchanges, and the ability to return [...]

Infographic: Financial Services Loyalty in 2014

Are you ready for some more 2014 Loyalty insights? Out of all the industries, Financial Services has seen the most growth in loyalty program membership. With such a large membership base, banks are finding that change and adaptation are a necessary part of keeping members happy. Check out the infographic below to learn how financial institutions [...]

Travel & Hospitality Infographic: Loyalty Trends in 2014

2014 has been a pretty phenomenal year so far, especially for those involved in loyalty. Trends and best practices are popping up left and right, and to be honest, it can be a little hard to keep up. Never fear though, here at Kobie,we’ve been working morning, noon and night to make sure we’re up [...]

Loyalty Spring Cleaning: Has Your Program Passed Its Expiration Date?

It’s that time of year again. People everywhere are getting ready to commence in one of the seasons’ most well known rituals: Spring Cleaning. It’s no exception here at Kobie, we fully believe in tidying up and taking stock, not just of the kitchen, but of loyalty programs as well. Knowing when a loyalty program [...]

[Infographic] The Solomo pot-o-gold

Are you ready to get your Irish on? Check out our infographic for a few quick tips on using SoLoMo this St. Patty’s Day weekend to drive behaviors and increase engagement among your members. 480 px wide embed code:Presented By KOBIE.COM St-Patty-Day-Loyalty 600 px wide embed code: Presented By KOBIE.COM St Pattys Day Loyalty

[Infographic] What’s in the Loyalty Vault?

Loyalty program membership may be on the rise in the financial services industry, but in a post-Durbin Amendment market, many institutions are finding that they have to re-think their current offerings.  Check out the below infographic for a few tips we pulled from our loyalty vault that we think you’ll find useful when considering strategies [...]

Kobie Quarterly Review: Financial Services Edition Has Arrived!

In our latest Kobie Quarterly Review: Financial Services Edition, we take a good look at how the financial services sector is faring when it comes to loyalty marketing. Kobie President Michael Hemsey challenges financial services brands to learn about their customers. Michael looks at the evolving importance of Big Data and its accumulation beyond traditional [...]

How Can Loyalty Programs Integrate Crowdsourcing?

Retail TouchPoints recently interviewed Kobie VP of Business Development and Marketing, Bram Hechtkopf, for “Trend Watch: Crowdsourcing and Loyalty Programs Converge,” an article that looks at how loyalty programs and crowdsourcing are coming together. Bram argues that “as brands continue to integrate loyalty with social, which is really where crowdsourcing and its community-based aspects come [...]

[Infographic] Travel & Hospitality: A Loyalty Perspective

Suffering from loyalty jet lag? Check out the infographic below for a quick refresh of where loyalty is heading in the travel & hospitality industries. Want more? Check out the Kobie Quarterly Review: Travel Edition for even more great insight! 480 px wide embed code: Presented By KOBIE.COM Travel & Hospitality: A Loyalty Perspective Infographic

Customer Loyalty and the Hotel Industry: Tactics for 2014

Kobie’s VP of Business Development and Marketing, Bram Hechtkopf, recently wrote an article for eHotelier about how the hotel industry can improve its approach to loyalty marketing this year. “When it comes to generating customer loyalty, hoteliers need to do more than launch a generic loyalty program – which only succeeds in producing points-seeking ‘mattress [...]