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Digital Love and the birth of Omni-Digital: Why Loyalty Programs May Never be the Same
May 17, 2013 in Loyalty Marketing by Jenn Lingerfelt
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One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data, many loyalty program members are active in name only. In other instances, [...]
Propelling Your Loyalty Program to Rock-Star Status: Lessons from Lady Gaga
May 15, 2013 in Entertainment by Jenn Lingerfelt
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We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this month offers some striking insights that could (and should) be readily adapted to other businesses. For all of Lady Gaga’s musical talents, one skill is routinely [...]
Part Three: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 13, 2013 in Financial Services by Jenn Lingerfelt
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The slogan used to be “there’s an app for that.” But for the banking and financial services industry, it’s not so much an overused expression as it is a statement that raises a fundamental question. Is there a mobile banking app out there that can genuinely engage customers, increase conversions, reduce costs and simply be [...]
Part Two: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 10, 2013 in Financial Services by Jenn Lingerfelt
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Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that endeavor? Kobie’s president, Michael Hemsey, believes banks can and should do [...]
GRMA Executive Leadership Forum Takeaway Blog Recaps
May 9, 2013 in Retail by Jenn Lingerfelt
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The Kobie Marketing team attended the GRMA Executive Leadership Forum last week and heard some great presentations and sessions. Check out our quick “Cliffs Notes” summary of each speaker. Enjoy~ The Edge to Success: Intrapreneurship – Linda Rottenberg, CEO and Co-Founder, Endeavor There’s nothing like being an entrepreneur – unless of course, you’re an intrapreneur! The [...]
Part One: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
May 6, 2013 in Financial Services by Jenn Lingerfelt
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Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said they’d used some form of mobile banking services during the previous 12 months. [...]
J.C. Penney and the Billion-Dollar Question: How to Turn the Retailer’s Fortunes Around
May 3, 2013 in Retail by Bram Hechtkopf
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Coupon king Myron Ullman is back in the spotlight trying to save J.C. Penney from itself. But can he succeed? That’s the $1 billion question currently being asked by media and retail industry experts. It’s also how much J.C.Penney lost last year when so many of its customers took their loyalty elsewhere after the retailer [...]
Is McDonald’s Headed for a (Loyalty) Makeover?
May 2, 2013 in Restaurant & Dining by Kobie Marketing
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When KFC’s Chinese market sales dropped 14% in the first quarter of 2013 due to the growing bird flu scare, few were surprised. But when the world’s largest fast food chain, McDonald’s, reported a 1% global same-store sales decrease and a 1.2% US sales drop, a ‘McFlurry’ of articles cropped up probing how the company [...]
Turning Skepticism into Trust: Some Ideas to Improve Bank Loyalty Programs
May 1, 2013 in Financial Services by Michael Hemsey
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At its most basic level, loyalty is about trust – not about the program specifics, per se. But that’s not great news for banks: recent data shows that Americans don’t trust their banks very much. Investors, too have diminishing trust in the financial system, according to the SEC (Securities and Exchange Commission). As for non-investors [...]
Applying the Five E’s and Evaluating Your Loyalty Program’s Health: A Video Interview with Bram Hechtkopf
April 26, 2013 in Travel & Hospitality by Jenn Lingerfelt
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Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s promise. Too often, though, customer rewards programs are launched without [...]
